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Shakespeare Fishing Reels
Two things about Shakespeare fishing reels: they exist since 1897 (!), they
belong to Pure Fishing which in turns is a group of the K2 Corporation. In
beetween, two World Wars (with a conversion to the military gears), world
recessions, lunar landing and a warming planet!
Their history is thus impossible to concentrate in a few words and is well
explained on their website:
William Shakespeare, Jr., of Kalamazoo, Michigan, USA, then 27 (1896) wanted
to share
his
tiny
contribute
to make
this world
a better
world by improving the fishing reels of those days. He improved an existing
reel (since the reel revolved faster than the line runoff) and patented the
first level-wind reel which automatically spread the line evenly when reeling
in.
Today, the company produces rods, reels and combos.

A few mile-stones are here summarized:
1896, patented the first level
wind fishing reel
1939, Wondereel®, a reel which prevents the back lash of the line
1946, manufacturing of monofilament line
1947, Wondereel®, introducing the first
fiberglass rod and the President Reel
1950, June 25 William Shakespeare, Jr. passed away
1966, acquires Pflueger
1972, enter the stock market and acquires Southern Tackle Distributors.
1976, the Ugly Stick, the most innovative rod in two decades, first to feature
a clear tip and ferruless construction.
1979, Anthony Industries of Los Angeles, CA buys 35% of Shakespeare shares
1985, Ugly Stik Tiger rods, for big game
1986, Ugly Stik Jr. Kits
1992, Pflueger Medalist® fly rods, entering the fly rod arena
1993, 2500 ULX spinning reel, entering the ultra light arena
1995, Sigma® baitcast reel, Microspin® and Microcast® reels.
Re-eintering baitcast arena
1996, Anthony Industries changes into K2, Inc
1997, EZCast® spincasting reels
1999, Warner Brothers "Looney Tune" character kits for children
2000, Synergy® spincast reels, Travelmate and Excursion travel kits
2002, Pflueger® premium products
2003, Looney Tunes, Scooby Doo, Miss Barbie become kids fishing gear
2005, Synergy Titanium family , spincasting design awards
******
Contact address for Shakespeare Fishing Reels and Servicing:
Pure Fishing Service Department
1900 18th Street
Spirit Lake, Iowa 51360
USA
*****
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