Here is my attempt at giving you a broad overview of the fishing tackle business. Worldwide.

As you will see, there a few major

JARDEN CORPORATION (USA)
is divided in 2 divisions: K2 (sportswear; with brands such as Marmot, Stearns,e tc..) and Pure Fishing, the latter has the following brands:

• Berkley
• Stren
• Abu Garcia
• Mitchell
• Fenwick
• Shakespeare
• Penn
• Pflueger
• All Stars
• Xtools
• Johnson
• Spider
• Seven Strand

BRADLEY & Co. (USA) is a family business, rooted in the cotton industry more than 200 years ago. They now own:

• Zebco
• Quantum
• Fin-Nor
• Van-Staal
• MArtin
• Browning

SVENDSEN-SPORT. In Europe we have the danish Svendsen-sport as one of the largest European distributors and owner of brands such as:

• D.A.M (Deutsche Angelgeräte Manufactur GmbH, www dam.de, I spoke about this company in other pages of mine)
• Hansen Baj
• DD Bait

The company ProLogic division is also well known.

SHIMANO

DAIWA

(continues...)

From the Fishing Tackle Unlimited Overview to the main Fishing Tackle Webpage